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Copying Content - Still Valuable, or A Thing of The Past?
Within the virtual world of the internet, "content" is to "money" in real life. Content is our commodity, it is what people trade all around the world. But is "other people's content" actually valuable?

How To Write An Effective Ad
How do you create an ad that gets attention, create interest, curiosity and generates a steady flow of inquiries and phone calls?

Copywriting Secrets Of Indias Mystics
Probably one of the most profound discoveries of my life. How a little known music book by India's mystics changed my thoughts on web copywriting and business communication forever. Here's what happened…

13 Steps to a Slippery Slope Online Sales Letter
Many of the solo professionals whom I coach are people who offer services. They're coaches, consultants, creatives. And many of them are also beginning to sell information products on their Web sites. They're smart to offer a lower-priced alternative to hiring them, and to sell a product that can gain them passive income.

7 Formulas for Articles That GET READ!
Many of us have been asked to write an article at one time or another. Maybe it's a contribution to the company newsletter. Or a promotional article to gain publicity for ourselves or our companies. Some of us write articles regularly for clients.

Its the Headline, Stupid! - Writing Powerful Headlines
You are competing with a lot of others to get the attention of potential readers and customers, and you have only a few seconds to grab them. By using the tips and techniques here, you can stand out from the crowd with dynamite headlines.

How to Write Profitable Ads
This article discusses ways to write profitable ads.

Can Honest Copywriting Succeed?
Honest copy is more effective than "hype copy" if it treats the reader as intelligent. Readers will believe honesty but see through hype. And yet, a good honest marketing piece can be just as captivating as hype, with none of the negative baggage.

Some Copy Tips From An Old Hand
I have been in the ad game for a long, long time. I have trained hundreds of writers, and I've been responsible for moving of millions £ & $ in product worldwide. Here are just a few tips that I hope will help you do a better job, and make a bigger name for yourself.

Kick-Start Your Juices
Listen, consider this scenario.

The Write Way To Grow Your Business
Hone your writing skills to project a more professional business image.

Grammatical Mistakes DONT Sell
When you receive a sales letter with typos or grammar mistakes in it, do you take it seriously? Probably not. As soon as I see a few eighth-grade English blunders in any marketing effort, I quickly decide the author's product or service is not deserving of my time.

11 Things You MUST Know Before Hiring a Copywriter!
If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.

10 Keys to Copy That Sells!
Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ... to get results! These guidelines can apply to most any form of consumer marketing communications: sales letters, brochures, web copy, or direct mail. As long as your goal is to elicit a reaction from your reader, you've come to the right place.

When Panic Attacks Writers
If you write for a living and have worked with deadlines for a few years, you probably know what I mean...when suddenly everything seems impossible...and you start to panic. Here's a way to get past it.

How to Negotiate Rates with a Freelance Copywriting Expert
Entrepreneurs like you and I often overlook the very reason to contract a copywriting job out in the first place. Which is: the terms of the contract and the amount of money spent are totally controlled by you!

Website Promotion: 10 Secret Motivational Triggers That Make People Buy
Unless you know the secret motivational secrets that make people buy, your efforts in website promotion may not be fruitful.

Website Advertising: 10 Tactics To Make Your Ad Copy More Impactful
If your ad is not generating a lot of sales, the reason may be because it is not effective.

5 Ways to Instantly Improve Your Copy
Here's a tip. Be put your strongest bullet first and last. When a prospect scans, those are the two most thoroughly read positions.

Deciding What Voice to Use in Copy
It's how people feel not what they think or know that controls their buying behavior. It's not a logical process. So if you can present your benefits in terms of feelings like how the buyer will feel as a result of having your product and what negative feelings will go away.

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