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Warning: Objects Within Your Browser Window Are Smaller Than They Appear!
Is your internet window showing objects (companies) that seem larger than they appear? I think so. The Internet not only has allowed us to market to the world but it also has allowed many companies to hide their true nature and size.

Selecting A Business Name - What's Involved?
Awww, the almighty business name. Are you planning on starting a business? Do you really know what's involved in selecting an appropriate business name for yourself? In this article I will go through step-by-step what you need to know about creating your business name, searching for duplicate names, trade marking your name, buying a domain name that fits your name, and especially, how to register your business name.

Brand Love, Part 2
More information on the branding relationship between business and customers, clients, and prospects

The Trust Issue In Marketing
By combining the Unique Selling Proposition with Your Privacy Policy you create a powerful brand.

10 Secrets for Free Media Placement
Why pay a high priced PR agent when you can get free media placement to promote your product, service, or book?

How Do You Define a Good Logo Design?
The article explains the characteristics of a good logo design and the factors to consider while deciding on your logo design. It also gives a guideline to select a proper logo designing firm and what should be their method of work.

Trademark Your Business – Lessons Learned
Small business owners learn many lessons the hard way - through the school of hard knocks. I recently experienced my own tough lesson concerning the importance trademarking my business name. Like many solo-entrepreneurs on a tight budget, the thought of trademarking my business name was not high on my priority list. Had I placed more importance on it, I might have saved myself some anxious moments, not to mention a few hundred dollars in attorney fees!

Measuring Return On Investment
How do you tell if your brand and marketing activites are effective? If you judge the success solely on the bottom line, it's easy to give up too early or change direction needlessly.

Eye On The Pie: Branding From an Investors P.O.V.
Fun description of a real life experience where branding made the individual want to invest. A good example of how successful branding can make people want to invest in you.

The Big Uneasy: Clearing the Clouds of Guess
The Big Uneasy: Clearing the Clouds of Guess by W. Vito Montone Step by step method of getting the most out of great tools and tactics and how to make decisions that support success

How Important it is to have a Professional Logo Design for your Business?
The article discusses about the importance of having a professionally designed logo for any business, points out the ineffectiveness of an amateur design and the impact of a professionally designed logo on the customers.

Standing Under the Umbrella And Still Getting Wet
A guide for realtors, financial planners, MLM entrepreneurs on how to use their 'umbrella' company to enhance their own brand and ultimately benefit themselves and their 'umbrella company'.

Go Ask Alice
For businesses bent upon success, it does matter which path you take. A positioning statement helps you chart your path to success because it lets all your audiences - internal and external - know where your organization stands in the battle for your consumers' minds.

Branding - More Than Just a Statement - A Memory Scar
Draws out the importance of branding your presence through an example and then using general guidance.

Top 3 Strategies to Boost Your Perceived Value
Three ways to boost your perceived value are: deliver unexpected value, ensure your client's success and toot your own horn. Learn steps in how to do all three and keep clients coming back.

You Bored Me at Hello - Top Three Strategies for Networking Your Brand
Networking opportunities are everywhere. You can find them at Chamber of Commerce and Better Business Bureau events, not to mention when you are in line at the grocery store. There are even groups of people who regularly meet solely for the purpose of networking. Unfortunately, all of the networking opportunities in the world will not help grow your business unless people remember you and your company after you are gone.

Build Customer Loyalty by Promoting Your Customers
Do you want to attract new customers while building greater loyalty among your current customers? Include your customers in your marketing and promotions.

Setting the Right Price
You don't have to have the lowest price to attract customers. In fact, underpricing can cost you customers. Attract the customers you want by pricing to reflect the value you provide.

Brand Building 201: Finding The Ideal Way
This article, written by Marketing Master, Catherine Franz, discusses the pros and cons of two ways to launch a brand, how to pace, and the issues of overcoming the hurdles of credibility and conventional.

Creating Powerful Names for Products, Services, and Your Business
Do you have a hard time coming up with names? The name of your business is important--it's one of the first things potential customers know about it. And having unique names for each of your products and services can be a powerful selling tool. Learn how to create names that will grab attention.

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